The advertising context is becoming increasingly complex.  There are thousands of agencies (more than 43,000 according to the Spanish advertising observatory), with no differentiation between them.  In a competitive context where technology and data are elements that mark the value proposition of agencies, with a very strong pressure on price from advertisers and with a talent that is sometimes difficult to retain.  

I help agencies to organize all this chaos, defining their proposition and positioning, redefining their value proposition and establishing the growth and scalability models they need at all times.

Given the fragmentation of the advertising industry in Spain, the selection of the most suitable agency that can add synergies to your business group is complicated.

Specialized agencies, media agencies, creative agencies, technological agencies, integrated agencies, agencies with communication bases, communication groups, emerging agencies, marketing agencies, etc. 

I help you to filter options, optimize time and budgets and accompany you throughout the process of buying the company.

I help agency founders in one of the most important moments of their professional lives, guiding them in the sale of their agencies through customized strategies that maximize value and ensure successful results in the transition process.

This service is designed to help businesses successfully enter and thrive in the complexity of the Spanish market.  Iwill develop a tailored market entry strategy, aligning it with your business objectives and resources. I will take care of the insights on local regulations, market trends, and customer preferences, helping you fine-tune your marketing messages and communication strategies for maximum impact.  As part of my service, i can help you identify and recruit top talent to lead your operations in the Spanish market and establish valuable collaborations with trusted local partners.